There’s good news and bad news from the Colorado Avalanche today. They announced some uniform updates for next season (the good) and revealed their 25th anniversary logo (the bad).
I’ll start with the good news. After 25 years, the Avs will no longer wear black gear with their home and road uniforms. Here’s an excerpt from the press release.
The team will be switching to new equipment colors to match the primary colors already included in the Avalanche’s home, away and alternate jerseys. The home and away sweaters will now feature the primary color of blue for the shorts, gloves and helmets, while the alternate sweater will have slight modifications to the pants and gloves.
Now in case you’re not a Colorado fan and can’t quite picture their gloves, pants, and helmet, take a look.
It’s been a bit of a mystery why they wore black gear. I always assumed it has to do with equipment manufacturers not being able to accurately reproduce their unusual color palette on short notice in 1995. But they’ve had plenty of opportunities to make the change in the years since.
Regardless, it’s coming now. Blue shorts, blue helmets, and blue gloves. Speaking of which, this solves the mystery of Nathan MacKinnon’s gloves. The Avalanche star posted a photo to Instagram on Oct. 15 declaring “new colors.” At first, many fans assumed he was breaking in gloves for a Nordiques throwback jersey Colorado was planning for their 25th anniversary season.
In the end, we did get a Quebec jersey—albeit a Reverse Retro—but it turns out those gloves belong to their team’s primary uniforms. It doesn’t sound like any changes will be made to the jerseys themselves, only the gear.
To give you a sense of what that might look like, I did a crude recoloring.
Based on MacKinnon’s photo, there will be some white in the gloves, but like I said: a crude recoloring. It’s just meant to give you an idea of what the overall uniform will look like with blue equipment.
Admittedly it’s a bit of a shock at first. It’s been black for 25 years. So any change will feel dramatic. That being said, I do like it. It feels like the right move to continue the evolution of the Avs’ uniforms.
And now the bad news... Colorado’s 25th anniversary logo. Just look at it.
On first glance, it’s fine. A little plain, perhaps. There’s a big “25” with an element of Avalanche branding, so we get the picture.
Then you stare at it a little longer and you start noticing things. Crimes against good design and taste. The worst offender is the embossing around the numbers. We get it, your 25th is your “silver” anniversary. Emboss it up. But take the time to do it right. Did the designer just discover this feature in Photoshop or something?
I mean my quick recoloring of the gear in the photos above is no Rembrandt or anything, but I’m not in charge of branding an NHL team—and rightly so!
This happened when the Senators’ unveiled their throwback logo. The vectors were atrocious. This is worse.
I really don’t want to go on at length again about how bad it is, so I’ll just leave this here for you to come to your own conclusions.
What a disaster. Like a wall of gravity-propelled frozen water.
Nothing about this is good. The most recognizable part of the Avs logo is the A, so throw that away. The embossing effect is miles away from what a professional should be turning out. And what’s going on with the avalanche portion of the logo? Some of the lines are just downright bizarre.
But I said I wouldn’t harp on it, so I won’t.
I’ll simply wrap up with a reminder of Colorado’s 10th and 20th anniversary logos and await your comments below.
Bring on the blue gloves!