The Concepts Showcase may be back but I’m resting the Freak Out Friday series a little longer so we can continue looking at ideas for the NHL’s new Utah club this week. We also get to welcome a newcomer!

Matt Orr makes his debut on the Showcase with a concept for the Utah Hive—a reference to state’s beehive nickname. And interestingly, his concept includes no white jersey. Would the NHL let that fly? (Ha, bee pun.)

If you want to take a deep dive—and I do genuinely mean an incredibly deep dive—into this concept, Matt has a wildly extensive case study on his website that just might make you wonder if Ryan Smith has actually hired him to do all this design work.