It's back! Welcome to the new Icethetics Concepts Showcase. We're kicking things off in my hometown of Seattle. Chris Fortier gives us a somewhat generic look inspired by the color palette and logo of our Sounders FC. Love the colors, but you need more to build a strong brand. I'm sure Tod Leiweke & Co. are cooking up something special—but we still have a few months to wait.

Anyway, welcome again to the new site. You'll find a fully-stocked fridge. And by that I mean I've backloaded a month's worth of concept art so you have something to enjoy as we return to the business of daily posts.